Search Engine Optimization requires a holistic approach to content creation. Too many webmasters focus on keyword density, h3 headings, and other factors irrelevant to a user’s experience on the site.
The tension between writing content for search engines vs. users goes back to the root of what Search Engine Optimization is all about: LINKS.
Write pages that others will want to link to.
You’re probably asking yourself, what does a page look like that others will want to link to? Well, the answer to that question depends on many variables.
Put yourself in your visitor’s shoes. Forget about keyword density. Write content that connects with your audience.
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