What element do poor performing sites on the Internet have in common?
Dark background colors. Ever thought they were a good idea?
They’re not.
Unless you’re selling Magic Game card sets or “The Beginners Guide to Satanic Rituals” stay away from black or dark background colors at all costs, they’re difficult to read, annoying to look at, and drive traffic AWAY from your site just as quickly as those pesky flashing strobe lights.
Want to see what works? Take a look at these popular sites:
Did you immediately notice what these award winning, highly profitable, hugely popular sites have in common? White backgrounds!
That’s right. Boring white backgrounds. They are easy to read, which means that your visitors will stay longer, giving you the opportunity to engage them, sell to them, and keep them coming back for more.
Stop what you’re doing right now, go to your website and change your background color for the good of web humanity. Your visitors will thank you.
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