Top 5 Reasons Ning Members Leave and How You Can Get Them to Stay

March 25, 2010
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Ning.com was created as an alternative to social networking sites like Facebook and MySpace. What makes Ning unique is its focus on user created communities promoting special interests, such as networking, music, and small businesses like Etsy. Any member is free to create their own community and ask other members to join. However, ease of entrance [...]

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Faster Websites Lead to Higher Google Rankings: Accomplish Both with Thesis Theme and Bluehost

March 22, 2010

Who cares how fast your website loads? Google does. And so do your customers. Here’s why you should care too:
1. Higher Rankings within Google:
Page speed is becoming an increasingly important weight in Google’s algorithm. All things being equal, if your site loads slower than a competitor’s site, your competitor will outrank you in Google. Which [...]

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Read Your Customer’s Mind: Transactional and Informational Searches

March 17, 2010
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Internet searches can be divided into two categories:

Informational Searches – the user is gathering information on a topic or product.
Transactional Searches – the user is searching for a product or service to purchase.

The best Search Engine Optimization strategy is designed to capture the interest of both informational and transactional search users. After all, the person [...]

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#1 SEO Mistake Companies Make and How You Can Avoid It

March 15, 2010
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Clients often ask me the following question: “What’s the #1 mistake companies make in terms of SEO?”
The answer is simple and yet counterintuitive for most business owners: Believing that your company name should come first on the site.
Of course this is a logical assumption, you want your customers to remember your name, and you want [...]

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Increase Your Loyal Following with the Double Opt-In Email

March 10, 2010
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Email marketing is one of the most effective ways to reach an audience with your product or service since people check their email with much greater frequency than visiting a particular website. Additionally, regular followers of your site will appreciate the convenience of getting updates delivered to their inbox rather than randomly checking back for [...]

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SEOBook.com Toolbar: A Must Have for Search Engine Optimization Research

March 4, 2010
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One of my favorite tools for search engine optimization research is Aaron Wall’s SEO Toolbar. Best of all it’s FREE!
This toolbar is a feature rich program that will enable you to quickly research different aspects of on page and off page optimization, check the ranking of a site, or even compare various sites for SEO [...]

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Dialing for Links: A Beginners Guide

February 28, 2010
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Link Building is key to internet marketing. There is no more effective way to grow your online presence larger, rise to the top of the search rankings faster, and dominate your competition quicker than by building links.
And here’s the secret…

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Ning Networks 101: Your Guide to Creating a Thriving Online Social Network

February 23, 2010
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Ning Networks are social networking communities that are user created around a central hobby, interest, lifestyle, etc. They aren’t meant to replace Facebook, rather, they are like Facebook and Linkedin on steroids, a world you create to your specifications and to which you invite like-minded visitors. In fact, it’s best to keep a “Facebook” attitude [...]

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Was it Three or 3? A Quick Guide to Creating Domain Names with Numbers

February 19, 2010
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You want a domain name with a number…
That’s great, but domain names with numbers bring a number of problems:

When customers hear your domain name spoken, they’ll be unsure whether to type the number as three or type it in as 3.

You’ll be guaranteed to repeat this script at least ten times a day as long [...]

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5 Things Your SEO Consultant Won’t Tell You

February 17, 2010
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1. “We can’t get you top rankings in Google for the words you really want…”
Search Engine Optimization consultants know how hard it is to be on the first page of Google for generic terms like “car insurance” and “life insurance”. Most of the words you want to rank for take time and effort over a [...]

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