March 17, 2010
Internet searches can be divided into two categories:
Informational Searches – the user is gathering information on a topic or product.
Transactional Searches – the user is searching for a product or service to purchase.
The best Search Engine Optimization strategy is designed to capture the interest of both informational and transactional search users. After all, the person [...]
Click Here to Read the Full Article →
March 15, 2010
Clients often ask me the following question: “What’s the #1 mistake companies make in terms of SEO?”
The answer is simple and yet counterintuitive for most business owners: Believing that your company name should come first on the site.
Of course this is a logical assumption, you want your customers to remember your name, and you want [...]
Click Here to Read the Full Article →