One of the tensions between Search Engine Optimization and Internet marketing is in the titling of articles. I recently sent out an email campaign with a list of four posts on a forum that I considered noteworthy for our readers. Three of the posts had generic sounding titles, while the fourth one said “Looking for Facts, Tired of Their Lies”
Guess which one got clicked the most?
40% of the clicks on the four posts went to the “Looking for Facts…” title.
Yet, the chance of somebody typing that phrase into Google is slim to none. So here’s the solution:
When writing your email campaigns, juice up the title of the anchor text to entice your readers to click. After all, in the sea of email your readers receive each day you want a title that speaks to their needs and compels them to open the email and act on your message. That means that you’ve got about two seconds to capture their interest with an email title that offers to solve a problem.
More to come in future posts about the interplay between catchy titles and SEO optimized titles.
If you’ve seen this work in your own email campaigns be sure to leave a comment below.
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