Create Golden Product Pages

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by Peter Moorman on April 23, 2010

Amazon.com is the most popular online retailer in the world. One key to Amazon.com’s success is their well crafted product pages.

The product page is much more than just a description and price of the product. It is, to borrow a quote from Al Gore, a living, breathing document.

Great product pages have reviews, suggested products, professional photographs, and large text. Not to mention shopping carts that are easy to use.

Imitation is the highest form of flattery, so take a look at Amazon.com’s product pages for inspiration on how you can polish up your pages.

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