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	<title>Peter Moorman&#187; Search Engine Optimization</title>
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	<link>http://petermoorman.com</link>
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		<title>All Long Tails are NOT Created Equally</title>
		<link>http://petermoorman.com/all-long-tails-are-not-created-equally</link>
		<comments>http://petermoorman.com/all-long-tails-are-not-created-equally#comments</comments>
		<pubDate>Tue, 06 Jul 2010 20:18:06 +0000</pubDate>
		<dc:creator>Peter Moorman</dc:creator>
				<category><![CDATA[Monetization]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://petermoorman.com/?p=482</guid>
		<description><![CDATA[
The &#8220;long tail&#8221; is one of the most powerful principles of search engine marketing. Yet long tails in search yield extremely different results in terms of monetary value to the site owner.
Example #1: A site sells used beany babies and a visitor lands on the page by typing the long tail phrase &#8220;used beany babies [...]]]></description>
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		<title>How Google Works</title>
		<link>http://petermoorman.com/how-google-works</link>
		<comments>http://petermoorman.com/how-google-works#comments</comments>
		<pubDate>Thu, 01 Jul 2010 16:31:37 +0000</pubDate>
		<dc:creator>Peter Moorman</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://petermoorman.com/?p=487</guid>
		<description><![CDATA[If you&#8217;ve ever wondered how Google works, the graphic below explains the process well.

Infographic by PPC Blog
]]></description>
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		<title>The Intersection of Social Media and Search Engine Optimization for Politicians (and business)</title>
		<link>http://petermoorman.com/the-intersection-of-social-media-and-search-engine-optimization-for-politicians-and-business</link>
		<comments>http://petermoorman.com/the-intersection-of-social-media-and-search-engine-optimization-for-politicians-and-business#comments</comments>
		<pubDate>Tue, 25 May 2010 09:36:54 +0000</pubDate>
		<dc:creator>Peter Moorman</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://petermoorman.com/?p=459</guid>
		<description><![CDATA[
Before I began my career in search engine optimization, I worked as a community organizer for the vast right wing conspiracy. The organization&#8217;s founder was famous for his &#8220;Laws of the Public Policy Process&#8221;.
Rule #9 states &#8220;Political technology determines political success.&#8221;
The left is great at incorporating cutting edge technology into their campaigns. The right, not [...]]]></description>
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		<title>Faster Websites Lead to Higher Google Rankings: Accomplish Both with Thesis Theme and Bluehost</title>
		<link>http://petermoorman.com/bluehost-and-thesis-theme</link>
		<comments>http://petermoorman.com/bluehost-and-thesis-theme#comments</comments>
		<pubDate>Tue, 23 Mar 2010 04:01:41 +0000</pubDate>
		<dc:creator>Peter Moorman</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[SEO Resources]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://petermoorman.com/?p=238</guid>
		<description><![CDATA[Who cares how fast your website loads? Google does. And so do your customers. Here’s why you should care too:
1. Higher Rankings within Google:
Page speed is becoming an increasingly important weight in Google&#8217;s algorithm. All things being equal, if your site loads slower than a competitor&#8217;s site, your competitor will outrank you in Google. Which [...]]]></description>
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		<title>Read Your Customer&#8217;s Mind: Transactional and Informational Searches</title>
		<link>http://petermoorman.com/transactional-and-informational-searches-two-pots-of-gold-to-tap</link>
		<comments>http://petermoorman.com/transactional-and-informational-searches-two-pots-of-gold-to-tap#comments</comments>
		<pubDate>Wed, 17 Mar 2010 08:36:33 +0000</pubDate>
		<dc:creator>Peter Moorman</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://petermoorman.com/?p=232</guid>
		<description><![CDATA[
Internet searches can be divided into two categories:

Informational Searches – the user is gathering information on a topic or product.
Transactional Searches – the user is searching for a product or service to purchase.

The best Search Engine Optimization strategy is designed to capture the interest of both informational and transactional search users. After all, the person [...]]]></description>
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		<title>#1 SEO Mistake Companies Make and How You Can Avoid It</title>
		<link>http://petermoorman.com/1-seo-mistake-companies-make-and-how-you-can-avoid-it</link>
		<comments>http://petermoorman.com/1-seo-mistake-companies-make-and-how-you-can-avoid-it#comments</comments>
		<pubDate>Mon, 15 Mar 2010 14:00:48 +0000</pubDate>
		<dc:creator>Peter Moorman</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://petermoorman.com/?p=227</guid>
		<description><![CDATA[
Clients often ask me the following question: &#8220;What&#8217;s the #1 mistake companies make in terms of SEO?&#8221;
The answer is simple and yet counterintuitive for most business owners: Believing that your company name should come first on the site.
Of course this is a logical assumption, you want your customers to remember your name, and you want [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>SEOBook.com Toolbar: A Must Have for Search Engine Optimization Research</title>
		<link>http://petermoorman.com/seobook-com-toolbar-a-must-have-for-search-engine-optimization-research</link>
		<comments>http://petermoorman.com/seobook-com-toolbar-a-must-have-for-search-engine-optimization-research#comments</comments>
		<pubDate>Thu, 04 Mar 2010 16:28:00 +0000</pubDate>
		<dc:creator>Peter Moorman</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://petermoorman.com/?p=217</guid>
		<description><![CDATA[
One of my favorite tools for search engine optimization research is Aaron Wall&#8217;s SEO Toolbar. Best of all it’s FREE!
This toolbar is a feature rich program that will enable you to quickly research different aspects of on page and off page optimization, check the ranking of a site, or even compare various sites for SEO [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
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		<title>5 Things Your SEO Consultant Won&#8217;t Tell You</title>
		<link>http://petermoorman.com/5-things-your-seo-consultant-wont-tell-you</link>
		<comments>http://petermoorman.com/5-things-your-seo-consultant-wont-tell-you#comments</comments>
		<pubDate>Wed, 17 Feb 2010 15:37:03 +0000</pubDate>
		<dc:creator>Peter Moorman</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://petermoorman.com/?p=187</guid>
		<description><![CDATA[
1. &#8220;We can&#8217;t get you top rankings in Google for the words you really want&#8230;&#8221;
Search Engine Optimization consultants know how hard it is to be on the first page of Google for generic terms like &#8220;car insurance&#8221; and &#8220;life insurance&#8221;. Most of the words you want to rank for take time and effort over a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Looking for Facts, Tired of Their Lies: Email Marketing Secrets That Work</title>
		<link>http://petermoorman.com/looking-for-facts-tired-of-their-lies</link>
		<comments>http://petermoorman.com/looking-for-facts-tired-of-their-lies#comments</comments>
		<pubDate>Wed, 03 Feb 2010 16:08:36 +0000</pubDate>
		<dc:creator>Peter Moorman</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://petermoorman.com/?p=147</guid>
		<description><![CDATA[
One of the tensions between Search Engine Optimization and Internet marketing is in the titling of articles. I recently sent out an email campaign with a list of four posts on a forum that I considered noteworthy for our readers. Three of the posts had generic sounding titles, while the fourth one said &#8220;Looking for [...]]]></description>
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