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	<title>Peter Moorman&#187; Google AdWords</title>
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		<title>Google AdWords Strategies That Get You Noticed</title>
		<link>http://petermoorman.com/google-adwords-strategies-that-kick-butt</link>
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		<pubDate>Tue, 09 Feb 2010 03:13:08 +0000</pubDate>
		<dc:creator>Peter Moorman</dc:creator>
				<category><![CDATA[Google AdWords]]></category>

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		<description><![CDATA[
What is the most effective way to run a Google AdWords campaign?
You&#8217;ve got two options:

Spend a bucketful of money buying generic terms like &#8220;life insurance&#8221; or &#8220;dui lawyer&#8221; with extremely low click through rates


Spend considerably less on targeted words that will bring you relevant customers and greater ROI (return on investment for those in Rio [...]]]></description>
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