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	<title>Peter Moorman&#187; Featured</title>
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		<title>Faster Websites Lead to Higher Google Rankings: Accomplish Both with Thesis Theme and Bluehost</title>
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		<pubDate>Tue, 23 Mar 2010 04:01:41 +0000</pubDate>
		<dc:creator>Peter Moorman</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[SEO Resources]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

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		<description><![CDATA[Who cares how fast your website loads? Google does. And so do your customers. Here’s why you should care too:
1. Higher Rankings within Google:
Page speed is becoming an increasingly important weight in Google&#8217;s algorithm. All things being equal, if your site loads slower than a competitor&#8217;s site, your competitor will outrank you in Google. Which [...]]]></description>
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		<title>Read Your Customer&#8217;s Mind: Transactional and Informational Searches</title>
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		<pubDate>Wed, 17 Mar 2010 08:36:33 +0000</pubDate>
		<dc:creator>Peter Moorman</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

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Internet searches can be divided into two categories:

Informational Searches – the user is gathering information on a topic or product.
Transactional Searches – the user is searching for a product or service to purchase.

The best Search Engine Optimization strategy is designed to capture the interest of both informational and transactional search users. After all, the person [...]]]></description>
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		<title>#1 SEO Mistake Companies Make and How You Can Avoid It</title>
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		<comments>http://petermoorman.com/1-seo-mistake-companies-make-and-how-you-can-avoid-it#comments</comments>
		<pubDate>Mon, 15 Mar 2010 14:00:48 +0000</pubDate>
		<dc:creator>Peter Moorman</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

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Clients often ask me the following question: &#8220;What&#8217;s the #1 mistake companies make in terms of SEO?&#8221;
The answer is simple and yet counterintuitive for most business owners: Believing that your company name should come first on the site.
Of course this is a logical assumption, you want your customers to remember your name, and you want [...]]]></description>
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		<title>Increase Your Loyal Following with the Double Opt-In Email</title>
		<link>http://petermoorman.com/the-double-opt-in-email</link>
		<comments>http://petermoorman.com/the-double-opt-in-email#comments</comments>
		<pubDate>Wed, 10 Mar 2010 15:57:25 +0000</pubDate>
		<dc:creator>Peter Moorman</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Featured]]></category>

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Email marketing is one of the most effective ways to reach an audience with your product or service since people check their email with much greater frequency than visiting a particular website. Additionally, regular followers of your site will appreciate the convenience of getting updates delivered to their inbox rather than randomly checking back for [...]]]></description>
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