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	<title>Peter Moorman&#187; Email Marketing</title>
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		<title>Increase Your Loyal Following with the Double Opt-In Email</title>
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		<pubDate>Wed, 10 Mar 2010 15:57:25 +0000</pubDate>
		<dc:creator>Peter Moorman</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
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Email marketing is one of the most effective ways to reach an audience with your product or service since people check their email with much greater frequency than visiting a particular website. Additionally, regular followers of your site will appreciate the convenience of getting updates delivered to their inbox rather than randomly checking back for [...]]]></description>
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		<title>Looking for Facts, Tired of Their Lies: Email Marketing Secrets That Work</title>
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		<pubDate>Wed, 03 Feb 2010 16:08:36 +0000</pubDate>
		<dc:creator>Peter Moorman</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

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One of the tensions between Search Engine Optimization and Internet marketing is in the titling of articles. I recently sent out an email campaign with a list of four posts on a forum that I considered noteworthy for our readers. Three of the posts had generic sounding titles, while the fourth one said &#8220;Looking for [...]]]></description>
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		<title>Email Newsletters: How to Incentivize Your Visitors to Sign Up</title>
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		<comments>http://petermoorman.com/email-newsletters-incentivize-your-visitors-to-sign-u#comments</comments>
		<pubDate>Mon, 11 Jan 2010 03:35:22 +0000</pubDate>
		<dc:creator>Peter Moorman</dc:creator>
				<category><![CDATA[Email Marketing]]></category>

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		<description><![CDATA[Of course the easiest way to increase  sign ups for your email newsletter is by offering the visitor a reason to join the list in the first place, like great content that they don&#8217;t want to miss. But if you want to really move the straddlers off the fence, give them a reward for allowing [...]]]></description>
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